Come grow with us!
Fact 1: At Maine Seniors Magazine, we have valuable readers.
The 50+ demo and those professionals who work with our senior population represent a valuable audience.
Fact 2: More time spent with your message!
We also know that people are spending quality time with our magazine and hence more time with your message. Contrast this with most other media today. Most mature media today are struggling to maintain market-share. Folks are spending less time with even their favorite traditional media and hence less time with your message.
Fact 3: At Maine Seniors, we are growing.
Yes, we are on a crescendo, and our subscription and ad base are growing organically. Plus, our market demo will be growing with us for the foreseeable future.
Come grow with us!
It is our goal to deliver results for your organization. Ask to meet with a sales consultant so that you can take advantage of a customized program.
Seniors are Maine’s Most Valuable Market
The U.S. Census Bureau claims that Maine has more than 500,000 residents 50 and older. Nationally, by June 2013, 10,000 people per day will be eligible to retire. Many of these retirees, particularly in the megalopolis from Washington D.C. to Boston, will consider moving to Maine. In the past decade, retirees and those entering semi-retirement at age 50 and older, moved to Maine. We expect that in the next ten years this trend will continue. In Maine nearly 1,000 people per month turn 65. Combine this with the fact that health care is our largest industry and that many professionals who work with seniors read Maine Seniors too. The market niche for Maine Seniors is adults 50-plus who are homeowners. We have done extensive market research, down to determining the categories of content we cover in each issue – all to better reach and speak to Maine’s Senior Demographic.
The Senior Demographic
Nearly 40% of Mainers are 50 plus in age. This group in Maine controls 70% of the wealth!
In study conducted by a Boston research firm it was noted that 85% of all marketing professionals find marketing to seniors to be a “gray area”. This phenomenon – combined with the race to digital marketing – has placed most of the attention and marketing budgets on the under-50 age group – which only controls 30% of the wealth.
By partnering with Maine Seniors, you put your organization directly in front of the Mainers who are the primary influencers on family spending – whether products and services, co-signing for the first car of a child or grandchild, apartments, or direct cash. Maine’s Seniors control 70% of the wealth in our state – and our readership continues to grow, in part due to our Strategic Distribution.
Maine Seniors is the number one most heavily populated magazine in waiting rooms throughout Maine.
We do love our subscribers – and yet we have learned that a copy of our magazine in a waiting room picks up over twenty times the readership. Recently, Publishers Executive issued a bulletin warning the print industry of the downward spiral for newsstand sales and that most subscriptions were good for only an average of 1.4 readers… although, if you have a copy in a busy waiting room, you can easily average one reader per day.
Maine has around 489 towns, and many townships and unorganized territories – and yet at one point or another, all Mainers must visit the larger towns for healthcare, legal, financial, and other retail services. At Maine Seniors we prioritized the 64 towns with a population of 5,000+ for bonus distribution to waiting rooms. If a coffee table or end table with magazines exists, Maine Seniors is sure to be found on it.
Longer Life to Your Message
Not only do magazines have a longer life than all other print media, they also have a longer life than most other media, period.
Further adding to this “stickiness”, inventory management of magazines in waiting rooms is frequently irregular. Highlighting this fact: In February of 2018, we received a call from an auto dealer in Maine from a lady who wanted to subscribe to the magazine. The issue she was holding as she called was dated August 2011.
This is far from an isolated anectdote; it is not uncommon to find folks flipping through our older issues. When ad runs with other media end, it is over. In Maine Seniors your message lives on and on.
Let us help you build upon your brand and message with Maine’s most valuable audience!
Get in Touch
We want to hear from you! Get in Touch with Maine Seniors! If you've got something you'd like to share with us - be it a comment, letter, story, or suggestion - don't hesitate!